Videos play an important role in digital marketing and our daily life much more than ever before.

In 2019, internet users spent 6 hours 48 minutes per week watching videos online. 87% of marketing professionals use video as a marketing tool. And by 2021, 80% of the global traffic will be from videos.

Here are how you can use videos to help your digital presence.

1. Share Videos on Social Media
2. Embed Videos on Websites
3. Include Videos in Emails
4. Optimize YouTube Videos for SEO
5. Product/Service Promo Video
6. Explainer Video
7. Testimonial/Product Review Video

Share Videos on Social Media

People love social media. Among all the content on social media, video is the favorite type. The social shares videos can get is 1200% more than text and images combined. A video that is fun, emotional, and short (preferably less than 1 minute) which appeals to mobile users can engage more social shares and influence consumer’s purchasing ideas.

Embed Videos on Websites

Videos can be great content for website heroes, landing page, blog articles etc. With videos on the website, users are more likely to stay longer. This helps boost the ranking of your website in search results. According to VideoExplainer, webpages with videos are 53 times more likely to get in the top search results in Google. What’s more, the conversion rate can be increased by 80% or more if the lading page utilizes videos.

https://www.giti.com/en-us/motorsports

Include Videos in Emails

You may send tons of emails to your potential customers, but how many of them would open and read it? Study shows that when there’s the word “video” included in email subject, open rate increases by 19% and click-throughs increases by 65%.

No matter it’s just a short promo video of your product, or an event video of your company’s recent activities, it helps to build a bridge between the readers and your brand, and connect you both more deeply.

-Video promoted in a company newsletter

 
Optimize YouTube Videos for SEO

Google owns YouTube, and YouTube itself is also the world’s second largest search engine. YouTube videos can significantly increase your search engine rank by building backlinks and driving traffic to your website. A well-optimized YouTube video should have a good title embedded with keywords, a description with links to your website and proper tags.

Product/Service Promo Video

Study shows that 70% of millennials watch product and service videos when they shop online. Good promo videos can help set the tone for your brand, build trust and help potential customers better understand your product. 57% of consumers are more likely to buy a product after watching a video demonstration.

Explainer Video

Explainer video is a very effective way to help users understand your product, and saves lots of time in providing support for common issues. Almost all consumers say they’ve watched explainer video to get to know more about the product. What’s even better is that animated explainers can explain everything, it’s extremely useful when you want to convey complicated or abstract concepts.

Testimonial/Product Review Videos

Testimonial and product reviews videos can show what challenges people face in their life or business, how your happy customers use your products to solve their problems and benefit in all kinds of ways. These case study videos can not only demonstrate your products in action, but also give consumers confidence to make the purchase.

Summary

Good videos can help build trust and improve your digital presence in many aspects, but bad videos can also easily damage your brand. Your business will benefit much more than you think from high-quality videos that are tailored for your audience.