Sigh, SEO, the bane of many a business owner's digital existence. "We've built the website, we're the best at what we do, and now we have to start a whole new challenge?!""
Yes, yes you do.
Luckily, it's not the dystopian mess it used to be, with hacks and cheats and dirty web detritus clogging up the web's underbelly with a sludge of content for Google to churn through. That morass still exists, it still has its effects, but today's business owner can luckily operate and exist above it at higher levels.
Today's search engine rankings dystopia is still not a fun place for most owners to step into - that is until they find their niche and some success and then the taste of results catches on and all of a sudden they find some way they can really get into it.
Some folks really enjoy the sharing and promotion paradigm of seeing how far they can stretch awareness of their content, activities and website. Others revel in the craft of making great content and pushing their website's wares 'over the top' with steadily increasing quality and utility.
Whatever your personal interest can become, it's this ying and the yang of continuous website development (the great content) and the promotion of that content that has to occur for your website to gain traction and increasing audience.
The chicken and the egg starts here: "Content is King" everyone says. We'll split this up into a few parts:
The About us, the Services, the Product Descriptions and so on that is the 'baked in' content on your website. This content needs to be verbose, descriptive, complete. It needs to describe everything you do in varying ways, don't just let images or your reputation speak for themselves, it's necessary to spell out for your visitors (and Google) in plain English every bell and whistle about you so this knowledge gets picked up.
Recent happenings, upcoming events, company and services news. Make sure your website is alive with continual updates regarding what is going on with your company and where your company is going.
Is an annoying term for unique, quality information and ideas relevant to your business' area of expertise. Produce articles and research regularly that help inform your audience more they can learn about everything related to your products and services. You know a lot about it - share that knowledge with them as well and as often as you can.
... That's a lot of work, right? If you don't have someone on your team that can do that, look towards getting help (from people like us) that can help put it all together and get it published regularly.
Yay you've got great content on your website, but unless your company is already the biggest and most famous ever, and this new content is miraculously interesting, it won't 'catch on' and be regarded as amazing without some extra spark and 'priming of the pump' to help give it legs.
Yes, it's important to share the published content on your social media, but that's a crowded space and at places like LinkedIn, for example, you're getting fewer and fewer real views with each share as they continuously are presenting paid ads more and more often than user's submitted content.
You can pay to have your new content promoted via ads, but it's a tough return on investment depending on the content.
Generally, the biggest bang for your buck (in regards to search engine rankings placements) is to work with third party websites to get them to mention and cite your content (linking to it) in any of many possible ways. This is the real key to great SEO, building the connections and getting your website and its content more integrated (via being linked to) within the broader fabric of the internet.
And at a high level - you want to be referred to from the most prestigious and relevant to your niche websites and social media accounts that you can.
That established, here are some specific tips for zeroing in on your SEO for 2020:
The search environment is very competitive and amorphous. It is essential to choose keywords wisely and think as consumers do. For instance, you sell “cat trees”. A searcher might type a “cat house” or “cat tower”. You should understand that users search for information or products using extraordinary variety of queries. It is important to develop a website architecture and content strategies.
There is no SEO strategy that works for all types of business and always successful. Before developing the strategy, you should consider:
Content of your website should be helpful for users. If it is informative and useful, more visitors will be on your website. Content also attracts potential customers (if you sell products or services).
Sometimes website developers do not care about SEO while building and maintaining the website. These are the things you should pay attention to:
Internal links are very important for SEO. Imagine your website as a spider net: all is connected, nothing is left apart. The same is with website pages.
Link building helps your website ranks higher among other websites in your niche.
It is absolutely recommended. It is very helpful to manage execution of SEO plan and the process in general. It is better to do it by using Ahrefs, Moz and Google Analytics.
Everything new seems very difficult to implement. Do not be afraid of new discoveries.
Do not be too confident in your skills. SEO has been developing all the time. Master your skills and learn more every day.
And remember, success is 10% of talent and 90% of hard work.
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