Hanshow
Modern and Dynamic Presentation for Hanshow's Expansion
One of the world's leading providers of electronic shelf labels (ESL) products and solutions (think e-ink price labels on shelfs that can dynanically update), Hanshow needed to highlight the fine details of difference making their offerings the most competitive in the market.
SEIRIM worked closely with the client to create unique, bright and engaging design and content display user experiences in the new website. This approach covers their incredibly unique product range, including new and innovative product lines.
Objectives
Revitalize the Corporate Website
To create a site that is not only visually appealing but also user-friendly, with a focus on interactive and engaging content.
Enhance Corporate Identity
The website design was enhanced to capture user attention and create a memorable visual experience. High-quality design elements were used to improve the overall aesthetic appeal.
Ease-of-Use for Admins Prioritized
The website's content management system (CMS) was designed with user-friendliness in mind, making it easy for administrators to update content, manage media, and track performance.
Increase Sales and Contact Conversions
Conversion rate optimization techniques were applied to drive higher engagement and conversion rates, such as simplifying user journeys and adding prominent call-to-action funnels, channels and buttons
Global Accessibility
To ensure the website is multilingual and performs seamlessly across various internet conditions, catering to a global audience.
Security-Focused Resilience
Strong security measures were implemented to safeguard the website from potential cyber threats. This ensures that both user data and business information are protected.
Challenges
Rapid Timeline
The project had a compressed timeline, requiring quick decision-making and efficient execution. This necessitated a focus on prioritizing key features and tasks while maintaining quality.
Maintaining Brand Consistency
Active in markets around the globe, it was critical to tie in and keep unity between assets and media from all parts of their corporate profile gathered worldwide.
Technical Performance
Balancing high-quality visuals and animations with fast loading times, especially in regions with varying internet strengths.
The Results
Services Employed for Hanshow's Website Redesign and Deployment
SEIRIM, as a leading web design and development agency, provided a comprehensive suite of services to transform Hanshow’s website. These services were meticulously employed to ensure the new site not only resonated with the brand's identity but also set a new benchmark in digital user experience.
Custom Web Design
Unique design elements, including custom icons and graphics, were created to ensure the website had a distinct look that reflected the brand’s identity.
Advanced Web Development
Frontend performance optimization techniques were applied, including lazy loading and reduced file sizes, to ensure fast page loads and smooth user interactions.
Content Management System (CMS)
Our tailor-made content management system, SD7 Hypersecure, was customized to provide admins with complete control over website content, allowing for easy updates and management.
Creative User Experience Concepts
New UX concepts were explored and integrated into the design, ensuring that users had an enjoyable and seamless experience throughout their journey on the website.
Multimedia Integration
Embedding high-quality animations, background videos, and interactive graphics to enhance user engagement.
Search Engine Optimization (SEO)
Optimizing the website for higher visibility in search engines, focusing on both global and local markets and adhering to Google and Baidu optimization recommendations.
User Experience (UX) Design
SEIRIM designed a user-friendly interface that allows easy access to information and features, focused through the lens of their main target user audiences and the content they need on their journeys through the website.