Giti Tires Global 2026
Giti Tire's Digital Transformation with SEIRIM
Giti Tires, already a household name on circuits and streets worldwide needed a whole new platform for their main Global Corporate presence.
The brief was not a fresh coat of paint but a living platform that could carry the roar of motorsports, the depth of product innovation and the breadth of global reach all in one coherent experience.
Objectives
New Global Online Platform
Giti Tires desired a brand new Global Corporate website design that emphasizes the expert engineering, research and development and quality infused throughout their broad product portfolio available worldwide via their multiple leading global brands.
High Performance and Impact
The goal of the website was to continually impress visitors with unique designs, interactions and animations that highlight the impressive and many varied aspects of Giti Tires' premium tire products. SEIRIM went to great lengths to design and deliver a unique website user experience.
Borderless Grid Harmony
From extra large desktop monitors to small mobile screens, one Bootstrap-driven grid will stretch and breath, letting tire imagery bleed edge-to-edge while keeping the calm white space that guides the eye toward calls-to-action—no broken gutters, no regional drift.
Quiet Motion with Purpose
Every fade, slide or parallax will be woven through GSAP and delivered only when it helps the visitor notice a headline, unique product selling proposition or call-to-action button. The goal is a balanced, consistent motion language across all views, interactive areas and the Tire Performance Simulator, never a flashy after-thought.
Immersive 3D in Magical App Features
The Tire Performance Simulator will let visitors change road surface and watch grip respond in near-3D space, yet it will run on CSS transforms and GSAP alone—keeping frames smooth on mobile GPUs without heavy video or WebGL payloads.
Evergreen Component Universe
We will craft a living library of hero images and videos, tire cards and quote forms that editors can drag, duplicate or hide at will. Each block inherits the same spacing, colour and motion DNA, so the site keeps the client-approved calm look even as markets, languages and campaigns multiply.
Challenges
High Performance at Scale
Giti Tires operates in over a hundred countries worldwide with a highe volume of news, products, updates and company news to deliver across many markets and target audiences. It is imperative for them for the site to not only look good, but perform well everywhere without fail.
Impressive yet Lighweight Animations
The clients were very interested to deploy many layers of engaging animations and interactions, but critically not at the expense of loading speeds or occlusion of important content or call-to-action points on the pages.
Consistency Across Creative Designs
Despite requesting high and varied amounts of creativity and complexity in the designs and animations, maintaining consistent looks across the website that matches the brand's style and guidelines was key despite adding many unique and groundbreaking components.
Solutions
SCSS Layered Layout
We wrote a thin SCSS file set that maps the Figma's spacing exactly into Bootstrap 5 variables. Every margin, gutter and grid line lives in one map, so the live page keeps the same breathing room drawn in the design without inline tweaks.
GSAP Guided Motion
Gentle fade-ins and tiny slide-ups are handled by GSAP, not by heavy CSS animations. The library fires only when an element scrolls into view, then gets out of the way, giving visitors a smooth hint without jarring movement.
Custom SEIRIM CMS
We developed a highly customized, very cybersecurity-focused version of our own CMS called SD7 Hypersecure, which was tailored to accommodate Giti's needs for managing a wide range of complex product displays with many categories and speical cases, many news publishing requests and much more.
Advanced 3D and AR Applications
The website project included multiple very adanced feature sections, including a Tire Performance Simulator that shows how different selected tires compare to each other shown in a live scene animation, advanced 3D animation displays, an Artificial Reality application that shows selected tires live on vehicles viewed in pictures and more.
Slick, Light Carousel
Hero tire shots and product galleries sit inside a Slick Carousel that lazy-loads each image. The carousel initialises only after the first paint, so the browser can show the headline and button immediately while the gallery waits its turn.
Laravel Mix Build Pipe
Laravel Mix wraps Webpack in a single line: we run `npm run watch`, SCSS compiles to minified CSS, JavaScript bundles into one file, and source maps stay available for quick debugging. The pipeline keeps the style sheet lean and the script footprint small, letting pages feel brisk on any connection.
Services Employed for Giti Tire’s Website Revamp
SEIRIM brought its full craft to Giti Tire's doorstep—melding design intuition with engineering precision to turn the old site into a living, breathing digital flagship that feels unmistakably Giti at every scroll, tap and swipe. We stay on after launch, keeping the site calm, fast and visually striking while Giti Tire's markets grow.
Visual Tune-Up
We adjust spacing, colour and typography as new campaigns arrive, always using the same SCSS token file so every tweak stays consistent with the original calm design.
Motion & Depth
Using GSAP, we add gentle parallax or 3-D tilt to hero tyres, giving visitors a hint of depth without heavy plug-ins. The motion starts only on scroll and ends quickly, so it feels natural, never showy.
Carousel Care
Product galleries and tyre-lineup sliders run on Slick, but we rebuild slides when images change. We lazy-load each picture and let the carousel initialise after first paint, keeping the initial view fast while still offering smooth swipes.
Tire Performance Simulator Upkeep
We maintain the interactive simulator that lets visitors slide through wet, dry and icy road scenes, watching the tyre grip change in real time. Built with jQuery and CSS transforms, the module is lightweight yet gives a playful, test-drive feel that invites users to explore further.
Build Pipeline Guard
Laravel Mix compiles SCSS and JS into single, minified bundles. We watch for unused styles and strip them out, so the style sheet stays lean even after months of new components.
Depth Mock-Up
For special launches we create lightweight 3-D tyre views with CSS perspective and GSAP rotation. No WebGL libraries are needed; the effect runs on mobile GPUs yet still gives the tyre a tangible, rotating presence.