As home to the world's largest internet population, with over 940 million internet users as of 2021, China has a thriving social media landscape with a wide range of apps and platforms that businesses can use to promote themselves. As you’re surely aware, China’s internet ecosystem is special and unique, and this is especially so in the news publishing and social media spaces.

Simply put, website audits are necessary to see what the problem areas are of your website and how they can be improved to maximise the potential of your website. So in a New York minute, introducing our favorite SEO Auditing tools that we use almost as much as we use our mobile phones!

Step 1: Hire SEIRIM. Ha just kidding, but through constant effort, study and trial and error we have gotten ourselves and our clients to rank very well for their goals (both in China and globally) for almost a decade now, so we know that of which we speak.

1. Become aware of who (and what) dominates the search markets and methods:

Search is different in China. It’s more fragmented than in the west, with more players and “on-ramps” into search used. The top search engines are, as of September 2021:

Videos can achieve an incredible ROI online and are possible to create for firms of any size.

Videos play an important role in digital marketing and our daily life much more than ever before.

In 2019, internet users spent 6 hours 48 minutes per week watching videos online. 87% of marketing professionals use video as a marketing tool. And by 2021, 80% of the global traffic will be from videos.

We highlight here 7 ways to use video creatively to boost your business online.

Today's search engine rankings dystopia is still not a fun place for most owners to step into - that is until they find their niche and some success and then the taste of results catches on and all of a sudden they find some way they can really get into it.

Some folks really enjoy the sharing and promotion paradigm of seeing how far they can stretch awareness of their content, activities and website. Others revel in the craft of making great content and pushing their website's wares 'over the top' with steadily increasing quality and utility

Whatever your personal interest can become, it's this ying and the yang of continuous website development (the great content) and the promotion of that content that has to occur for your website to gain traction and increasing audience.