COMPLETE SEO & SEM SERVICES
We offer full-time SEO services and campaigns to help propel your website forward. Just building a great
website is not enough - it has to be truly alive: connecting with other entities on the internet,
generating content, improving itself, and positioning as the center of a range of online activity.
Depending on the client's goals, preferences and budget we provide the following services:
Whether part of a complete website design and development project or a SEO Campaign, we revitalize
websites from the top down to perform better for search engines. Unlike many SEO firms who only give
clients recommendations on what to change on their website, as a primarily website development agency we
have the in-house developers to simply get necessary changes down quickly without the client needing to
source developers in addition to the SEO team.
The first step for good SEO is to do all the basic, simplest things right, and this includes proper and
intelligent use of title and meta tags, headers and semantic HTML markup, accessible navigation and
information architecture and more.
BLOG & PORTFOLIO ADDITIONS
Whether it is called Latest News, a Blog, Recent Events or other your website needs a dynamic outlet for
broadcasting your news, ideas and developments. We can add dynamic sections to any website with an
accessible Content Management System to easily and regularly add content.
ON-PAGE CONTENT STRATEGIES
We conduct a proper keyword analysis and choice process followed up by a review of the current on-site
content to optimize the website for its chosen strategy.
OFF-PAGE SEO & SEM DEVELOPMENT
Once the On-Page SEO development work is accomplished the majority of ongoing effort falls into the
categories of content creation, link-building and general outreach that markets your website towards the
A critical step and service to begin a SEO campaign is to identify, measure and deconstruct how and why a
website's competition ranks higher. Studying the success of the competition is critical in crafting a
campaign to catch and surpass them. We analyze:
Their apparent chosen keywords, why do they seem to choose and focus on specific terms?
Strategize to aim for the same and/or modified terms depending on competitive strengths and
Where do they get their links and connections?
What social media are they using?
What content themes are publishing on their website?
With team members formerly working in journalism and with degrees in English Literature we particularly
specialize in assisting our clients with content creation, both for initial website launches and for
ongoing SEO campaigns. Consistently producing quality new content tailored to benefit the users
of the website is the single most helpful SEO action, but in many cases also the most demanding of site
Our special service is to interview the site owners regularly on topics in their industry - usually
one-on-one or in video or audio chat - and from that recorded interview we are able to glean
high-quality, sincere and valuable insights from which we can produce ideal articles for use as online
From there, we publish the new content on the client's website, and push the content as expert opinions
in appropriate syndication publications to broaden the reach of their message to a bigger audience and
help gain new backlinks.
Backlinks are naturally considered the base currency of ranking on the web, and getting more quality
links is the simplest-to-grasp goal at the heart of SEO. Building quality backlinks is the culmination
of the entire efforts of the SEO campaign and includes publishing the website's articles on the wider
web, making social media accounts and activity, appropriate directory submissions, commenting on behalf
of the organization in online forums and more.
We naturally choose to operate and seek links in 'whitehat' ways to not put the client at risk of search
engine penalties down the road, while at the same time aggressively seeking a high number/value ratio of
links to generate immediate and steady returns on the investment in the SEO efforts.
UNIQUE CASE METHODS
Particular clients may lend themselves to being applicable to strategies that wouldn't apply to others,
like making use of video links or certain kinds of social media updates, that we will help the client
uncover and take advantage of. It is ideal to not just replicate the actions of the competition but to
forge ground with original strategies, links and actions.
SEM: SEARCH ENGINE MARKETING
Aiming for organic rank improvements is the base-level 'must-do' for SEO results, but for many clients
paid advertising campaigns make complementary sense to see more immediate traffic and conversions. We
can direct, manage or assist clients in the choices and operations for a successful paid Search Engine
CHINA, LOCAL & INTERNATIONAL FOCUS
Most of our clients are interested to rank well in China, i.e. Baidu, search results in addition to the
usual focus on Google and others. From our Shanghai base we are actively involved in the distinctive
efforts to rank well in China in addition to internationally.
CURRENT WEBSITE AUDIT
We check the current site for overall potential issues, Google penalties, previous blackhat links and
connections that may be causing problems. When necessary we can work contacting the site owners of bad
current links to get them removed and then with Google via the disavow process.
ANALYSIS & REPORTING
A good campaign requires ongoing introspection, analysis and adjustment. We measure results of the
How do we rank for the proposed search terms?
Are there expanded ideas for the the targeted search terms?
How many new links since the last report and their qualities?
What new content delivered on the base website?
What social media and ancillary sites and tools activity?
How to categorize the current SEO stage and what is the next short-term target? What is the next
Are there changes in the competitive landscape? How should we adapt the strategy?
We report on all progress points weekly and on the larger strategic questions monthly.