Giti Tire has a massive, sprawling online presence with dozens of country and sub-brand specific websites (many of which SEIRIM has built) around the world. Having been created in recent years, these other websites had begun to leave behind their main corporate website in modernity, and it was time to get their main corporate website back in the lead again.
With strong experience in Giti's culture, content and brands we set out to make the main corporate website encapsulate their forward and future momentum. Motorsports Racing has become an ever-larger identity focus for Giti, for example, so we used that as a key content and style cue throughout the website. The use of racing imagery, videos and styles are used throughout the website to convey Giti's very active branding focus.
The website build goes way beyond a basic informational website, with a deep integration of custom elements and pages. Animations, background videos and more are strategically used to give a level of quality and polish befitting this multi-billion-dollar company. Many sections like Motorsports or Tyre Knowledge are practically their own 'mini-sites' with custom styling and layouts to make them unique experiences within the site.
The website is multilingual in English and Chinese, is optimized well for performance and mobile experiences, and built for speed for varying internet connection strengths to load well in any of the 130 countries where Giti tires are sold.
The GMI team sought to do something unique: create a website portal for news that integrates news from 2 main sources plus RSS feeds from other main sources, all combined seamlessly with their own produced news. The website needed to filter and segregate news articles depending on their content, region or topics discussed and other parameters. Critically, the website needed to run automatically without any daily guidance or input, thus requiring logic to continuously update and refresh the sections based on algorithm.
GMI prioritized the mobile potential of the website, so full mobile and tablet functionality was to be considered from the very beginning. The design requirements were similarly modern, and they aspired to have a unique design contrasting with common news websites.
Because of the very unique nature of the website and their needs we built a completely custom solution from the ground up. We created a custom Content Management System to control and influence the variables filtering the news, manage incoming news items and override the algorithm default results if desired, and to add GMI's own news items and affect how and where they entered the ongoing new stream.
The solutions were so custom, in fact, that we are prevented by NDA from saying anything further! However visiting their website either on desktop, tablet or mobile will highlight the speed and depth of functionality in this complete news website.
The ZJE website includes a student application system for potential attendees to apply to the school via a multi-page questionnaire and document submission process. Likewise the website includes a similar application system for educators to apply for staff and teaching positions at the university.
Our challenge was to completely redesign and build the website from scratch, developing high quality frontend and backend webform, and implementing the application system and job posting system which contained complex logic. We delivered the solution exceeding the client's expectations in a tight time frame to be ready for the admissions schedule of the new school year and in line with both universities' standards. Other pages included university news, faculty team, students life in campus, school calendar etc. Website multilingual with English and Chinese langauge.
Primewell is a wide-ranging tire brand including tires for passenger cars, trucks and SUV's, commercial vans and buses and long-haul trailer trucks. Our mission was to design a completely new site design and online branding style that fits their niche of a high quality lifestyle brand.
The website also required an array of dynamic features enabling visitors to search for tires via different criteria or information they have available such as car type, wheel size, road and climate conditions, intended usage and more.
After the initial website launch now going live, we continue work on the website to follow up on language globalization adding more langauges and functionality.
One of the world's largest tire brands (parent corporate company is Giti), GT Radial needed a new global website to modernize their product and company presentation including functionality for mobiles and tablets.
They were interested to also innovate in the methods to show their products online in their Tire Search, aiming to give their visitors a premium experience to help reflect the sport and high performance aspects of the brand. Also required were new web application functions including a Dealer Locator that quickly gives a visitor driving directions to their nearest GT Radial tire dealership which would work especially well on mobile and in various countries.
Once finished, the global site was to then be replicated and modified by us to create many further individual country websites. In total 25 country websites to be connected to the global website we were to create.
We worked closely with their marketing team to consider a design personality and user experience strategy for the website that would reinforce their offline branding efforts and help drive their overall concept for the tire range. We went through extensive design phases to innovate for them where possible but also keeping in line with their other existing materials and country websites.
We worked with their ongoing corporate use of ASP.NET and their own database, so we needed to coordinate with their own IT department to merge our newly provided site and the web applications with their system. Both the Tire Search and Dealer Locator functions needed to securely connect with their databases of information. To create these new web application functions we used ASP.NET MVC 5, the latest iteration. Our custom functions include both stylistically unique frontend solutions and original backend programming.
A very fast overall site speed and user experience was achieved by using only our own exact coding required for the application and not weighted down by frameworks. Further attention was paid to ensuring the mobile and tablet speeds and user experiences were equally as sharp with all content and functions working very well on mobile.
Our mission with the project was to emphasize their long and prestigous history in China serving clients including some of the world's biggest and most respected companies. The website features highlights of their client work and projects, their services and a custom blog.
Website optimized to load fast on mobile as many visitors are 'in the field'. Website multilingual in Chinese and English.
The web application is built with Angular and serves as the daily portal for administrators using Turtler for employee GPS tracking, automatic timekeeping and billing based on workers' time spent within geofences, live sharing employee and asset locations with clients and the public, bookmarking static locations to share, and much more. Seirim is the principle architect and designer of all of these features and the interface appearing in the soon-to-launch Turtler web application. More information available on their website here: https://turtler.io Here is a view of the Turtler web application:
A key differentiating feature of Turtler is the ability to share live or static locations with anyone even if they do not have the Turtler application on their mobile device. This can be done at public links such as turtler.io/u/dublin-citybus/7 and alternatively the City of Dublin in this example can embed the same map on any page in their website. Visitors to that web page could see the live locations of any bus with a driver using the app.
The maps can also be made custom, showing multiple bookmarked locations all on the same map, and those bookmarks all clickable to open in new tabs for further exploration. Can see an example of such an embedded map below:
Personal users have the same ability as companies live sharing locations of their employee or assets - they can share their live location with friends and family at their public profile links such as turtler.io/u/Stephen where they can also share their bookmarks of favorite places. Private live sharing links can also be generated to share with few individuals with expiration times set. At the public profile page can also share bookmarks they like to make public.
Their website is built for high impact and performance and upon launch users may purchase company and premium versions of the app there.
In-house, high quality and creative SEO, Search Engine Marketing and PPC services to drive your web presence towards success.
It’s a quality maxim in SEO that no agency should ever promise a #1 position ranking. The playing field isn’t static: the competition is always also moving forward and the search engines continually change their algorithms.
What we do guarantee and and can show, however, is consistent and impressive progress - that does, yes, often result in #1 search ranking positions.
Critically, we take the long, quality road with our SEO work - we really stay mostly in the content and social marketing lanes for real organic growth that will last. Other agencies will employ trickery for short-term pops, we eschew that completely and focus on building substantive online presences.
For Turtler GPS Ltd., we have focused on:
- Building best-in-industry content for their website and for other websites in their niche. - Building relationships with partner media to promote Turtler’s content, industry perspectives and expertise, - Conducting ‘special projects’ to catch web virality that give incredible boosts to their overall SEO progress.
The proof is in the results - Turtler now ranks in the top 1 through 5 position slots for hundreds of high-value keywords with direct purchasing intentions. These positions have been held globally for up to one year even though they have yet to fully launch their app and services yet.
High quality creativity and attention-to-detail for every part of the post-capture video production process to deliver high impact video to your audience.
Native mobile iOS and Android applications development and services for app store submission, promotion and success.
Solar World Time is built to be incredibly robust in that it never fails to show the correct times for world cities and the day/night areas of the world are shown accurately up to the minute. Most all other time zone apps routinely lock up, require being refreshed or simply crash.
We built a better world timer app by not using layers of frameworks that try to make it cheaper and faster to build apps, but too often add bloat, extra dependencies and points of failure. We built Solar World Time in completely native code, both for iOS and Android.
The app has many advanced features: in Android it is a home screen widget so it can always be easily referenced, and in iOS it operates showing live city times and day/night world map in the notifications bar area.
Our pièce de résistance is the soon-to-launch Turtler application for employee and asset GPS tracking. This app delivers location tracking and sharing between employers and employees, and companies with their audience and clients.
It facilitates automated, location based employee timekeeping, hours tracking for client billing of time spent on-site, security tracking for employee safety and much more.
Absolute privacy and security for both employee’s personal privacy rights is a key distinguishing feature of the app, as it does not allow surreptitious monitoring of employees without their knowledge, or after hours, or outside of determined work zones.
The application is built completely natively in-house by Seirim without using supporting frameworks, and also performs as an online web application. Many features work without any use of the mobile app required, such as an audience can view live locations promoted by a company in browser links. Visit Turtler.io for much more information.