Givi China

EMBRACING INNOVATION AND PERFORMANCE

Innovative Product and Dealer Locator System in a Full Web Application

Givi, a reknowned Italian motorcycle equipment manufacturer, needed a new modern and high performance website matching their main corporate website to present to their China customer base.

 

Great care was provided to create a superior user experience to navigate easily through all of their broad and impressive product catalog. The website was made to perform well on mobile especially given the shift to mobile among the Chinese user base.

PROJECT AIMS

Objectives

Localize the Corporate Website for China

To fully embrace the China market, the client aims to create a site that is not only visually appealing but also user-friendly, with a focus on interactive and engaging content, and customizations for the needs and preferences of the Chinese audience.

Incorporate Adventurous Identity

A great objective is to infuse the website with elements that reflect Givi's growing focus on adventure and appealing to the spirit of breaking beyond the confines of daily modern commuting.

Strengthen Brand Digital Identity

Beyond aesthetics, our objective was to shape a cohesive digital brand presence through consistent tone, imagery, and user interactions that reflect the company’s ethos.

Enhance User Experience

To create a site that is not only visually appealing but also user-friendly, with a focus on interactive and engaging content.

Global Accessibility

To ensure the website is multilingual and performs seamlessly across various internet conditions, catering to a global audience.

Precision Impacts

The Results

Givi China Home
Image Break Section
Product Category Intro
Parts on the Bikes
About Intro
Product Hero
Product Focus
Style Choices
Strategic

Solutions

Dynamic Design Incorporating Adventure

SEIRIM developed a website with racing and adventure themes, using imagery and styles related to active lifestyles to highlight Givi's active branding.

Multilingual Capabilities

The website was designed to cater to both English and Chinese-speaking audiences, emphasizing Givi's international reach.

Custom Content Management System

Our tailor-made content management system, SD7 Hypersecure, was customized to provide admins with complete control over website content, allowing for easy updates and management and the management of the client's large number and categories of products.

High Performance Frontend Loading

Frontend performance optimization techniques were applied, including lazy loading and reduced file sizes, to ensure fast page loads and smooth user interactions.

Innovative User Interface Paradigms

Cutting-edge UI paradigms were employed to ensure the website was visually engaging and provided an innovative, easy-to-use interface for visitors.

Advanced Web Features

The new website features custom elements like animations, background videos, and a sophisticated layout, offering a premium digital experience.

Performance Optimization

Special attention was given to ensure the website's performance on mobile devices and its adaptability to various internet speeds.