The most important ingredient for a successful website is the website's content. Website visitors arrive looking for information, products...
Search Engine Optimization (SEO) is now a basic requirement for any company or organization that is serious about its...
Websites have different goals. Ecommerce websites need their visitors to view and buy products. For offline businesses, the...
Setting up an effective website for your business has grown from an optional gimmick to almost a complete necessity over the course of the past decade. Besides needing to look at the...
Let’s begin with a very simple question – what makes a product usable? Seems simple...
“ALS Ice Bucket Challenge†has been popular throughout the summer of 2014. The first Ice Bucket Challenge reported is the one did...
The most important ingredient for a successful website is the website's content. Website visitors arrive looking for information, products or services and all of it has a name, descriptions and details.
The top priority is to prepare all of the website's content as if it is the single most important part of the website either before development begins or as soon as possible in the process. Ideally, your web developers can help you discover what content you may need that you may not realize, and in some cases a web or marketing agency can be assigned a role to help create and write the content in addition to the website design and development. But at the core the content comes from the client as an extension...
Search Engine Optimization (SEO) is now a basic requirement for any company or organization that is serious about its online presence and reputation. Even so, not many clients really understand what SEO does and what to expect in terms of services. Here, we explain how to be an informed client and the ways in which you can contribute towards making your SEO campaign more effective.
SEO is often defined as a set of practices and methods for driving organic traffic to your website with the help of keywords. However, SEO is so much more than simply finding the right keywords and getting a good ranking on the search engines. At its core, the real purpose of SEO is ‘to help those who are looking for you...
Websites have different goals. Ecommerce websites need their visitors to view and buy products. For offline businesses, the website could be a way of making the company profile known and displaying the portfolio of services. Websites could also be a means to generate leads by making users take a specific action such as making a call, filling out an online form, or signing up for a newsletter. Sometimes, brand building and publicity are the objectives of a website. Websites can also have short term goals like publicizing an event or popularizing a product. In both those cases, the focus would be on community building and the desired action would be getting more followers on social media platforms like Twitter and Facebook.
Whatever the ultimate objective, the common goal for all these websites is to get more traffic. Ranking high on search engines is one way to get that. This is where Search Engine Optimization ...
Setting up an effective website for your business has grown from an optional gimmick to almost a complete necessity over the course of the past decade. Besides needing to look at the long term, you also have to look at the short term. Ask yourself this question: Is your website prepared to be the best it can be in terms of SEO, at launch?
Almost every single entrepreneur, business owner, or hobbyist will answer no if they’re being truthful. The world of SEO changes on a nearly daily basis and there are dozens of different things you have to investigate and ensure fits into the standards that keep you on the good boy list with Google and other search engines.
Luckily, there are a few things – okay, maybe more than a few ...
Let's begin with a very simple question – what makes a product usable? Seems simple enough, but really, how do you answer this query? It is said that a product is usable when it fulfills its role without frustration, questions, or hindrance. However, let’s get more precise than that. In order for a product to be considered usable, it needs to satisfy certain criteria. I’m going to briefly run through them here, so you get an idea of what I mean, and there are only five of them.
Aside from the significance of this activity in helping ALS patients go gain attention of the general public, social media is another great factor in the success and popularity of this activity in China: users of Sina Weibo posted and reposted celebrities videos of the challenge; WeChat users also posted their own challenges on “Moments” of WeChat, posted and reposted the diagram of links between celebrities challenges; there even emerged an Official Account for ALS Ice Bucket Challenge specially, posting videos of celebrities pouring cold water on themselves, posting articles analyzing the marketing strategy behind the challenge or explaining the link between the challenge and other social phenomena; Zhihu users asked and answered questions about ALS, and gave in-depth comments on ALS Ice Bucket Challenge and knowledge on ALS.