Every country is unique in their business requirements and China is no different. Due to the government's attention to online activities it is necessary for every website owner to be very transparent to the government regarding their ownership and management. The vehicle for this is the ICP License, a necessary step for organizations wishing to publish their website online via Chinese servers.

“ICP License” is the abbreviation for “Internet Content Provider License”. It is a permit required by the Chinese government to host your website in mainland China. After getting your domain and hosting, applying for ICP license is essential before you can launch your website. When you successfully get it, a small print of your ICP license number needs to be put at the footer of your webpages.

Videos can achieve an incredible ROI online and are possible to create for firms of any size.

Videos play an important role in digital marketing and our daily life much more than ever before.

In 2019, internet users spent 6 hours 48 minutes per week watching videos online. 87% of marketing professionals use video as a marketing tool. And by 2021, 80% of the global traffic will be from videos.

We highlight here 7 ways to use video creatively to boost your business online.

Today's search engine rankings dystopia is still not a fun place for most owners to step into - that is until they find their niche and some success and then the taste of results catches on and all of a sudden they find some way they can really get into it.

Some folks really enjoy the sharing and promotion paradigm of seeing how far they can stretch awareness of their content, activities and website. Others revel in the craft of making great content and pushing their website's wares 'over the top' with steadily increasing quality and utility

Whatever your personal interest can become, it's this ying and the yang of continuous website development (the great content) and the promotion of that content that has to occur for your website to gain traction and increasing audience.

Web design development in China

In a hyper-competitive market like China, slight differences in UI/UX risk being amplified and can mean all the difference between winning a lifelong consumer and losing a potential consumer irrevocably, often at the very first interactions. Hence, web designs are really fundamental to the customer acquisition process. 

From our observations, we learn that there seems to be a spectrum of three main types of web (website and application) designs in China – from the most ‘Eastern’, to the early mix-matching of ‘East’ and ‘West’, to the most ‘Western’ (international) looking. For ease of discussion, we shall refer to them as the ‘Basic Busy’, the ‘Progressive Busy’ and the ‘Vanguard’ looks - each with differing design characteristics. 

Development and implementation of internet and digital technology has been growing rapidly in China. Within a relatively short period of 20 years, the number of Chinese internet users has grown tremendously from less than 1 million in 1997 to 710 million in 2016, and from the simple use of the web browser, Chinese users now lead the world in e-commerce activities.

Such is the pace of development that it may not be so absurd to postulate that China has outpaced and leapfrogged the West in terms of technological advancement. Sure, Silicon Valley would likely remain the cradle of technological innovations of concepts and prototypes. It is however the bold implementation and eventual assimilation of technology in everyday life in China that offers a true measure of advancement, a meaningful insight into technology at work and a glimpse into the future for those left behind. Backed by a big population, China has developed her own sustainable ecosystem.