Every country is unique in their business requirements and China is no different.
Complete guide to establishing an e-commerce presence in China for foreigners.
The most important ingredient for a successful website is the website's content. Website visitors arrive looking for information, products...
Every country is unique in their business requirements and China is no different. Due to the government's attention to online activities it is necessary for every website owner to be very transparent to the government regarding their ownership and management. The vehicle for this is the ICP License, a necessary step for organizations wishing to publish their website online via Chinese servers.
“ICP License” is the abbreviation for “Internet Content Provider License”. It is a permit required by the Chinese government to host your website in mainland China. After getting your domain and hosting, applying for ICP license is essential before you can launch your website. When you successfully get it, a small print of your ICP license number needs to be put at the footer of your webpages.
Even though China is still a developing country, the Chinese e-commerce sector is as developed as those in developed countries. There are many well-known Chinese e-commerce giants such as Taobao, Tmall, JD, and up-and-coming ones such as Feiniu and Suning. The Chinese consumers’ fervor towards e-commerce extends overseas as they shop online internationally. The Chinese market is large and portents endless business opportunities.
For foreign companies wanting to participate in e-commerce in China, it is most important to understand how to establish and operate e-commerce, including issues related to brand development, product management, inventory management, sales, payment, logistics, and website and application development, etc. This article focuses on the procedures and basic matters relevant to the development of an e-commerce website in China. How does a foreign company or a foreigner, wanting to participate in e-commerce in China, set up such a website?
The most important ingredient for a successful website is the website's content. Website visitors arrive looking for information, products or services and all of it has a name, descriptions and details.
The top priority is to prepare all of the website's content as if it is the single most important part of the website either before development begins or as soon as possible in the process. Ideally, your web developers can help you discover what content you may need that you may not realize, and in some cases a web or marketing agency can be assigned a role to help create and write the content in addition to the website design and development. But at the core the content comes from the client as an extension...
Building your web presence in China is serious work. To start, you’ll need an ICP License, but there’s not plenty of info on how to set this up online. And if there is info, it’s usually not in English – that is why this article was written. It will cover what an ICP license actually is, whether or not you should even consider setting one up, and how to get through all the bureaucratic channels to ensure that your website is up and running smoothly.
What Is an ICP License?
ICP stands for “Internet Content Provider” and an ICP license allows you to host your own website on mainland Chinese servers. It’s essentially a state-issued registration number which all websites in mainland China must have, by law, in order to establish...