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SEO Audit Tools - Our favorites at SEIRIM and Why

Get in touch with your website's SEO health with the best auditing tools

Ten Steps to China SEO Success

Gather a new perspective, tools and methodology.

7 Creative Video Strategies to Maximize Your Online Presence

Videos can achieve an incredible ROI online and are possible to create for firms of any size.

SEIRIM Guide to SEO in 2020

SEO has advanced and reformed, find out what you need to succeed from now into the future.

Using Prerender.io for SEO

If you have built a single page application website, you will know how hard it is to make it SEO ready.

SEO For China: Part 1

Baidu has dominated Chinese online search results services since 2007 and has now become much more than a search engine.

SEO Audit Tools - Our favorites at SEIRIM and Why

Maite Matute // Last Updated: 2021-11-30

Simply put, website audits are necessary to see what the problem areas are of your website and how they can be improved to maximise the potential of your website. So in a New York minute, introducing our favorite SEO Auditing tools that we use almost as much as we use our mobile phones!

Ten Steps to China SEO Success

S.R. Schroeder // Last Updated: 2021-10-14

Step 1: Hire SEIRIM. Ha just kidding, but through constant effort, study and trial and error we have gotten ourselves and our clients to rank very well for their goals (both in China and globally) for almost a decade now, so we know that of which we speak.

1. Become aware of who (and what) dominates the search markets and methods:

Search is different in China. It’s more fragmented than in the west, with more players and “on-ramps” into search used. The top search engines are, as of September 2021:

7 Creative Video Strategies to Maximize Your Online Presence

Michelle Wang // Last Updated: 2020-05-06

Videos can achieve an incredible ROI online and are possible to create for firms of any size.

Videos play an important role in digital marketing and our daily life much more than ever before.

In 2019, internet users spent 6 hours 48 minutes per week watching videos online. 87% of marketing professionals use video as a marketing tool. And by 2021, 80% of the global traffic will be from videos.

We highlight here 7 ways to use video creatively to boost your business online.

SEIRIM Guide to SEO in 2020

S.R. Schroeder // Last Updated: 2019-09-26

Today's search engine rankings dystopia is still not a fun place for most owners to step into - that is until they find their niche and some success and then the taste of results catches on and all of a sudden they find some way they can really get into it.

Some folks really enjoy the sharing and promotion paradigm of seeing how far they can stretch awareness of their content, activities and website. Others revel in the craft of making great content and pushing their website's wares 'over the top' with steadily increasing quality and utility

Whatever your personal interest can become, it's this ying and the yang of continuous website development (the great content) and the promotion of that content that has to occur for your website to gain traction and increasing audience.

Using Prerender.io for SEO

Ervin Musngi MCSD // Last Updated: 2016-09-13

If you have built a single page application website, you will know how hard it is to make it SEO ready.

Current practice, webmasters/developers create a “parallel universe” of content. Users with Javascript turn on will see dynamic contents, while users on non-javascript enabled browser (including crawlers) will see content that is static and created offline.

 

Google have been updating its algorithm on how it will support dynamic web pages (AJAX). Previously we are using the hash-bang approach. Which really doesn’t play well with other crawlers.

 

For our website, we will be using Prerender.io.

 

What is Prerender.io? it is a caching service, in which it creates a snapshot of every page on your website. These snapshots are created base on the final output of the page (yes AJAX is supported). This is good if you don’t have enough time to create two approach on your website that generate both dynamic and static pages.

SEO For China: Part 1

Thanhtu Dao // Last Updated: 2015-09-01

Today’s Baidu has dominated the Chinese online search results services since 2007 and has now become much more than a search engine. Like Google Baidu has evolved into a large internet ecosystem with a wide array of services and products including their own web search, pay-per-click advertising, web mapping application, news search, image search, video search, question-and-answer, web analytics, web browser, and web-based wiki. Baidu is by far the most popular search engine in China. The benefits of optimizing Chinese websites for Baidu are obvious.

It's dominance to the huge Chinese market holds a new challenge and opportunity for websites and SEO companies.

To penetrate the Chinese market and improve your rankings in Baidu, you have to first learn the key differences between how Baidu and Google evaluate and index websites.